Gon-Bae! (meaning ‘cheers!’) marks 75 years of friendship between the Republic of Korea and Australia, and features traditional Korean music and dance, contemporary performances, guest speakers, and an exploration of Korean-Australian immigration stories. Blending ceremony, community and creativity, Gon-Bae! highlights the rich and evolving contributions of Korean Australians to our multicultural society, featuring traditional performances, interactive cultural activities, and authentic dining experiences.

Challenge :
Creating an authentic cultural celebration that meaningfully connects Korean and Australian communities beyond surface-level entertainment.

Solution :
We designed an immersive experience combining traditional performances, interactive cultural activities, and authentic cuisine—positioning cultural exchange as the central narrative rather than a side attraction.

Outcome :
Audience size: 250 attendees | Partnership outcomes: X community organisations engaged | Media coverage: X press features